I make the camera do something worth sharing. Building AR since 2015: branded Lenses, festival effects, face and body games, and now AI ad films and Roblox worlds.
Built for teams, channels & global brands.
I'm a Snap AR Ambassador and Creative Director of Agreal Studio, where I lead projects that blend storytelling with immersive tech: AR filters, brand activations and creative direction that connect brands with their audiences.
I've built AR activations for sports teams like Dodgers Nation, Northeast Generals, Jamaica Tallawahs, Punjab Kings and Pro Kabaddi, and for brands including Fanta, Disney+ Hotstar, Zee, Vijay Television, Neutrogena, Cadbury, Flipkart, Samsung and Sunburn.
The lens reel
Lenses and effects for films, TV, sports and brands. Tap any screen to watch it larger.
Sunburn Music Festival
Cook with Comali 4 launch
AI ad films
Product, food, fashion, auto and beauty films made with AI: no studio, no crew, no models on set. Turnaround drops from weeks to a day.
SIXIT Rise 2.0
Kashmir willow and cane handle in macro detail: “No noise. Just focus.”
20 seconds. Zero cameras.
A studio reel for an F1-inspired T-shirt line, two models, no shoot.
Cadbury Bytes Choco
Swirling choco bytes and chocolate splashes on a bold purple set.
Hippo Toasties
A 3D hippo mascot dancing among flying toasties on a studio stage.
Run Beyond Limits
A sunrise beach run cut like a performance-brand spot.
The open road
A luxury sedan carving mountain roads in golden hour.
Eva deodorant
Macro product shots, a ripple reveal and a smoke-burst logo end card.
Brand names and logos belong to their owners. Includes concept work; the F1-inspired reel is not affiliated with Ferrari or Formula 1.
- CastingConsistent models wearing the real product, generated from catalogue photos.
- DirectionThe reference broken down beat by beat, with a shot list per scene.
- GenerationScene-by-scene footage, rejecting any take where faces drift or logos misspell.
- PostRhythm cut, colour grade, end card and an original score.
The journey
From AR engineer to creative director, with freelance AR work running alongside since 2015.
- 2015 →
AR Specialist · Freelance
Creative technology across AR, interactive media and digital storytelling, in the Greater Chennai area.
- 2018 – 19
Augmented Reality Engineer · ARGICK
Built AR experiences and interactive applications across emerging immersive tech.
- 2020 – 22
Senior Software Engineer · Fanisko
Technology-driven interactive experiences, including the voice-AI AR car hologram recognised at Facebook's F8 Refresh hackathon.
- Jul 2022 →
Official Lens Studio Creator · Snap Inc.
Social-first interactive experiences that mix storytelling, audience participation and emerging tech.
- Nov 2022 →
Snap AR Ambassador · Snap Inc.
Advocating AR for storytelling, marketing and engagement across India's creator and innovation ecosystem.
- Jun 2024 →
Creative Director · Agreal Studio
Leading creative strategy for technology-led digital and immersive experiences, from AR campaigns to AI ad films.
On stage
Workshops, hackathons and talks across universities, industry bodies and global platforms. Women Mentor at IMSK.
DSUDayananda Sagar University
AWEAsia 2024
GAFXBengaluru
BCICBangalore Chamber
In the press
Lenses that travelled from Chennai to front pages in India and Japan.
Hachiko front-camera Lens
Covered by Yahoo Japan, CNet Japan and PR Times Japan.
Read the post ↗ IndiaFriendship Day on Snapchat
Covered by The Indian Express and Republic World.
Read the article ↗What people say
Gayathri is one of the most effective among all people I have ever worked with. Dedicated, self-motivated, methodical, and very capable. She will find a way to weather any storm with a smile.
I worked with Gayathri for my brand AR filter. She goes the extra mile filling gaps and getting work done. Her independent style helped us envision a better approach for our branding.
A gifted negotiator with a rare combination of patience, spunk and research skills. Knowledgeable, a problem solver, and a very good consultant as well.
On the workbench
Creative Director at Agreal Studio since June 2024, leading interactive, AI and game work.
Creative Director
AR campaigns across Snapchat Lens Studio and YouTube Effect Maker for brands and entertainment releases.
SETU – The Last Stone
A Ram Setu adventure game on Roblox.
Haunted Face: The Soul Snatcher
My Snapchat Halloween game, rebuilt and upgraded as a full Roblox world.
THINNAI
An AR and AI heritage-tourism app concept that brings Tamil Nadu’s heritage sites to life.